2018 Annual Report – Publications
ADK’s Publications program folds an educational component into all of our products, a feature that aligns with our mission as environmental educators and stewards and one that sets us apart from other guidebook publishers.
- The release of ADK’s new-edition Eastern Trails guide. In addition to updated information on this region’s many trails, it includes descriptions of entirely new trails, many on Lake George Land Conservancy preserves.
- ADK editors collaborate with our partners at National Geographic to complete work on new editions of four Trails Illustrated maps, one released with Eastern Trails in 2018.
- Fire Tower Fever, a celebratory event hosted by ADK at the Adirondack Experience on July 14. Part of ADK’s spring launch for the second edition of Views From On High, the gathering shined a spotlight on the incredible long-term work of fire tower restorers and maintainers. The occasion included a book signing for Views and renewed attention to the Glens Falls-Saratoga’s ADK Fire Tower Challenge.
- The number of ADK Fire Tower Challenge completers since 2001 reached 2000. Of those, 140 completed the Challenge in 2018.
- Views coauthor Jim Schneider give presentations at different venues throughout the year, combining information about fire tower trails with tips on Leave No Trace and general hiking preparation. Two such presentations, hosted by libraries, used the occasion to debut a program featuring loanable backpacks that include maps, a flashlight, a first aid kit, and hiking books–prominent among them ADK’s Views and Kids on the Trail!
- A partnership with Rizzoli International on The Trails of the Adirondacks: Hiking America’s Original Wilderness, a photographic collection by Carl Heilman II, with text by Neal Burdick. ADK and Rizzoli staff completed editorial, design, and proofing for the new title, slated for release in spring 2019.
- 21,000+ ADK publications purchased nationally and internationally, including almost 10,000 ADK’s High Peaks topo maps and 1600 new-edition Views From On High
- ADK’s Adirondack Archangels: Guardians of the High Peaks named one of the best indie books of 2018 by the Independent Book Publishing Professionals Group. IBPG cited the book as a finalist in its 2018 Next Generation Indie Book Awards.
- Adirondac redesigned to comply with ADK’s new brand standards. Its fresh look includes new fonts, colors, ADK’s tagline, and new design features overall. ADK published six issues, some showcasing authors and photographers new to our pages, and placed approximately 114,000 copies of the magazine in the hands of members and prospective members across the year.
- Adirondac continues to be available in paper and digital form, the latter through our member portal.
- Publications staff issue new book- and map-related promotional material for ADK products. Over 24,000 of these pieces were included in packages and mailings already bound for members’ and prospective members’ homes. We updated, redesigned, and reprinted numerous brochures, extending brand compliance.
* * * *
ADK publishes twenty titles, including outdoor recreation guides and maps and armchair traveler books. Profits from the sale of these publications help underwrite the cost of ADK’s extensive education, conservation, trails, and natural history programs.
We thank all of our ADK authors and editors, whose expertise, fieldwork, and networking help ensure ADK’s authority as a publisher. Thanks, too, to our customers, many of whose suggestions and constructive criticism have helped us improve our products over time.